Dickey Foundation’s 5th Annual Denim & Diamonds Raises $250,000 to Support First Responders Nationwide
85-year-old Dallas-born barbecue brand celebrates its hometown roots while bringing the community together to champion
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Boots, barbecue and big-hearted giving took center stage on Thursday, Oct. 22 as The Dickey Foundation, the charitable arm of Dickey’s Barbecue Pit, brought the Dallas community together for its fifth annual Denim & Diamonds fundraiser. Hosted at On The Levee in the Dallas Design District, the event raised $250,000 to support the safety, wellness and resilience of first responders across the country.
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Roland Dickey Jr. and his wife, Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., attend The Dickey Foundation’s fifth annual Denim & Diamonds fundraiser in Dallas on October 22, 2026. Together, they carry forward the family’s 85-year legacy rooted in Dallas and a shared commitment to giving back.
The evening welcomed Dallas-area supporters, first responders and community members for a memorable night of Texas barbecue, live entertainment, auctions and local performances, all in honor of the men and women who protect and serve communities nationwide. Guests enjoyed live music from ’90s country band Western Rewind, the signature Champagne Diamond Bar, a raffle and silent auction, and a special performance by the Lake Highlands Wildcat Wranglers Dance Team.
This year’s fundraiser held special significance as Dickey’s Barbecue Pit celebrates its 85th anniversary, marking 85 years since the family-founded brand first opened its doors in Dallas in 1941. From its hometown beginnings to serving communities across the country, Dickey’s has remained rooted in the Texas tradition of bringing people together around great barbecue and a shared commitment to giving back.
“Our family’s Denim and Diamonds event was especially meaningful as this year Dickey’s celebrates 85 years since its founding in Dallas in 1941,” said Roland Dickey Jr. CEO of Dickey’s Capital Group. “Our history is rooted in this community, and we believe that being part of a community means investing in the people who help it thrive.”
The Dickey Foundation directs its efforts toward equipping, protecting and supporting first responders through essential safety equipment, protective armor, rescue gear and financial assistance. To date, the Foundation has raised and donated more than $1 million to support first responders nationwide.
For more information about The Dickey Foundation and how to support its mission, visit www.thedickeyfoundation.org.
To learn more, follow Dickey’s on Facebook, Instagram. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.
The Dickey Foundation
Formerly known as Barbecue, Boots & Badges, The Dickey Foundation is the charitable arm of Dickey’s Barbecue Restaurants, Inc. Dedicated to supporting first responders across the United States, the Foundation provides essential safety equipment, protective armor, rescue gear, and financial support to enhance the safety and well-being of those who risk their lives to protect their communities. By partnering with local franchisees and communities nationwide, The Dickey Foundation works tirelessly to ensure first responders have the tools and resources they need to keep us all safe. For more information or to get involved, visit www.thedickeyfoundation.org.
About Dickey’s Barbecue Restaurants, Inc.
Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by World War I Veteran, Travis Dickey. For the past 85 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue.™ alongside their iconic Big Yellow Cup. The Dallas-based, family-founded barbecue franchise serves slow-smoked meats and home-style sides with ‘No B.S. (Bad Stuff)’ included for dine-in, drive-thru (select locations) and pick-up ‘Cue the catering experts at Dickey’s by dialing the Catering Hotline at +1-866-227-2328 or visiting Dickey’s website to order or get a quote. For more information, visit www.dickeys.com.
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